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VW would have to shift 100,000 Amarok pickups to justify bringing them to North America
Want a new Volkswagen Amarok pickup truck? Well then, now would be the time to let VW know about your interest. Speaking to our man Mike Levine at PickupTrucks.com, Stefan Jacoby, President and CEO of Volkswagen of America, says that the automaker would need 100,000 takers per year in order to make any money on the Amarok here in the States.
That would be a daunting task for the automaker as the only non full-sized truck that sold that many units last year was the Toyota Tacoma (102,327 units), and the next highest seller was the the Great Grandaddy of the Compact Truck Segment, the Ford Ranger (just 51,097 units).
What’s more, the compact truck market is declining, VW doesn’t have many dealerships in truck-happy areas of the nation and the so-called “chicken tax” would add a 25% tariff to the Argentina-built Amarok.
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